The top professional job in the Digital Marketing niche is email marketing experts.
When you master well email marketing, you manage the success secret. As an email marketing expert, you have the key skills to get predictable results. You could evaluate your numbers to estimate how much money you will make every single month.
Some people claim the end of the email marketing world, but they are really wrong.
Actually, if you want to boost your conversions or your engagement and get leads and sales you have to implement a good email marketing strategy.
TOP email marketing experts get a lot of money and a high salary because they know how to use email marketing.
In this article you will find some email marketing expert tips which will help you to implement or improve your strategy. You will know how good the use of email marketing will make your whole online marketing strategy easier.
You will see the first positive effects on your business in a short period of time.
1) Track your link clicks as the email marketing experts
In most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have clear data to view how many people on your list clicked on the link(s) in your emails.
This data are very important because you can obtain a clear view and comparison between the emails that obtain high conversions and mail with a low conversion rate into your email sequencing (or follow-up).
In this way you will optimize the email with a low conversion rate to grow your results.
Let's say for instance that you're getting daily 100 leads into your list. Make also that it takes you an average of 10 emails to get a sale - when they're spaced out 3 days apart. Here's what you want to recognize because these data could change your profit value.
Another example, by reading the data you realize that in the 6th email of your sequence, the 6% of your 100 new leads are unsubscribing in that email, while in the rest your click-through rates are pretty good such as 40% and accordingly you're getting sales. This is a clear indicator that is an indicator that something is wrong with the sixth and it has to be revised - or totally removed.
Consequently, you could improve all of your mail sequences to grow your sales score.
Therefore, email marketing experts should analyze and take notice of these data to make as much money as possible.
2) Real Email Marketing experts want only good and qualified leads
Some people believe that the most important thing is to get many leads.
These not expert marketers will try to generate leads in any way that they can and show their large lists in forums and Facebook groups. Maybe it could be an apparent and temporary satisfaction, but it's absolutely not a good idea if you don't want to end up with the psychologist because of the poor results.
You need to generate lists of people really interested in your products. This one is an excellent strategy to grow your sales and make money online really.
As an email marketing expert, the best kinds of leads to mail to are leads that you generate through your content. You could typically do this via display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign.
But you could also generate these for free through your website. If your offer value and optimized content, Google rewards you with high search ranking, and Bing as well. (Here: Google Content policies)
This means you could get a lot of visitors on your website and a large part of them will subscribe to your list. They are truly interested in what you are offering.
A good strategy of inbound marketing with the use of unique and quality content will help you to grow your list organically.
In multinationals and big companies a good email marketing strategy is closely linked to a strategy of excellent content marketing.
So if you want to succeed with your online business, becoming an email marketing expert is a necessity.
When you have leads coming in from paid advertising and free marketing, you'll lower your cost to get each lead, and you'll be in control of what happens in your business.
Create a good list and start a predictable email marketing campaign will save you 5-10 years of heartache and a waste of time.
Consider that and you are on a good path towards your business success.
To start your career as the email marketing experts I suggest you choose the best tools. In my opinion the two TOP Email Marketing Providers are Getresponse and Aweber. Both of them offer many features that you need to grow your business at a cheap price.
Moreover, Getresponse offers a complete email marketing course with certification for free (real value 200 dollars) which will help you to grow your skills fast.
Get your Getresponse 30-day free trial: Getresponse Free Trial
Get your Aweber 30-days free trial: Aweber Free Trial
Author: Christian Battistoni
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